The MAX Awards came back! The 2011 Marketing Awards of Excellence (MAX) honored marketing programs executed in the year 2010, which were deemed by a panel of judges to be true examples of marketing excellence. Winners were recognized at the AMA New Orleans Awards Luncheon on June 9, 2011 at the The National WWII Museum. The AMA would like to congratulate all of our winners from our 2011 MAX Awards (Marketing Awards of Excellence). If you forgot who the winners are here’s the list!


Brand Champions of the Year:
 John Deveney (Deveney Communications)
Darren Crumpton (Ritz-Carlton)


AMA Member of the Year: Linzy Cotaya

Category: Integrated Marketing Campaign
Ochsner Health System for Ochsner Goes Pink

Category: Direct Response Marketing
Ochsner Health System for Ochsner Goes Pink


Category: Email Marketing
FSC Interactive for Hotel Monteleone

Category: Web and Interactive Marketing
Touro Infirmary for 31 Days of Pink


Category: Search Marketing
FSC Interactive for Morris Bart Paid Search

Category: Social Media Marketing
FSC Interactive for Gonola.com


Category: Integrated PR Campaign
Deveney Communications for Ringling Brothers & Barnum and Bailey 
Present Zing Zang Zoom

Category: Advertising
Peter A Mayer Advertising for Combined NOTMC/ CVB Print Campaign


Category: Special Event
Deveney Communications for Hyatt Regency New Orleans Ground Breaking

Category: Mobile Marketing
Touch Studios for Offbeat


Category: Location Based Social Media
FSC Interactive for Loyola University Foursquare Beta

We neglected to pass out the MAX Winners Book, but if you’d like, you can download the PDF here, or send us an email with your name and address and we’ll have the printed copy mailed out to you. We apologize for the oversight and hope that you enjoyed the 2011 MAX Awards.

Please feel free to comment on this blog post with any feedback on the event and we look forward to see you next programming year!

The AMA New Orleans Marketing Awards of Excellence (MAX) honor marketing programs executed in the past year, which are deemed by a panel of judges to be true examples of marketing excellence. Winners are recognized at the AMA New Orleans Awards Luncheon at the end of each programming year. Much like the National Effie Awards, the MAX competition is about effectiveness. Entries are judged on how the various marketing elements – strategy, creative, media, research – worked together to achieve measurable results. We also recognize an individual, company or product as Brand Champion of the Year.