Social seduction is the art of leveraging social media and email powered by digital content to tease prospects’ sales funnels until they ask for your phone number or invite you to go on a date. In this session, learn how Tom Martin built a highly successful digital marketing agency by skipping the cold calls and uncomfortable networking efforts and without spending those precious advertising dollars. Instead, he became a student and master of social seduction. Come learn how to leverage your content through proven Aikido Selling efforts to create propinquity against your most valuable prospects to tease them into asking you to do business with them.
- Social Recon – how to leverage publicly available social media data to ethically stalk your prospects online and use that information to create targeted selling strategies.
- Aikido Selling – how to use content to help your prospects complete their education and make the right buying decisions.
- Propinquity – how the science of relationship formation powers the effectiveness of social selling efforts.
Due to the snowstorm on the East Coast, the previously scheduled speaker cannot travel to New Orleans. Local entrepreneur and marketer Tom Martin kindly agreed to fill in.