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Social seduction is the art of leveraging social media and email powered by digital content to tease prospects’ sales funnels until they ask for your phone number or invite you to go on a date.  In this session, learn how Tom Martin built a highly successful digital marketing agency by skipping the cold calls and uncomfortable networking efforts and without spending those precious advertising dollars.  Instead, he became a student and master of social seduction.  Come learn how to leverage your content through proven Aikido Selling efforts to create propinquity against your most valuable prospects to tease them into asking you to do business with them.

Attendee takeaways:

  • Social Recon – how to leverage publicly available social media data to ethically stalk your prospects online and use that information to create targeted selling strategies.
  • Aikido Selling – how to use content to help your prospects complete their education and make the right buying decisions.
  • Propinquity – how the science  of relationship formation powers the effectiveness of social selling efforts.

 

Due to the snowstorm on the East Coast, the previously scheduled speaker cannot travel to New Orleans. Local entrepreneur and marketer Tom Martin kindly agreed to fill in.

Tom Martin, Founder, Converse Digital

Tom is a no-nonsense, straight-talking 25-year veteran of the advertising and marketing business who favors stiff drinks, good debates and helping companies grow their businesses.

As an internationally recognized digital marketing keynote speaker, blogger, founder of Converse Digital, and author of The Invisible Sale, Tom marries his two passions, marketing & technology, to teach companies how to leverage digital marketing channels to achieve and sustain sales growth, enhance brand perception and painlessly prospect for new customers.

His first book, The Invisible Sale, is available at Amazon or Barnes & Noble, and some copies will be given away at this luncheon.  Follow him on Twitter @TomMartin or contact him at http://ConverseDigital.com