Content marketing is the art of creating and distributing relevant and valuable information to drive more engagement, traffic, leads and closes. Content may include email, blogs, direct mail, visual (e.g. infographics, tables, graphics), conference presentations, webinars, and gated content (e.g. eBooks, case studies, white papers). Typically, the target audience is
By Danielle Dayries When you see a powder-blue bird you immediately recognize it as Twitter, when you see a swoosh logo you know that’s Nike, and when you hear a few quick soft tones from your smart device you know you’ve received a Facebook message. This connection is corporate branding.
As a valued member of the New Orleans marketing community, we invite you to participate in a brief survey that will allow the New Orleans chapter of the American Marketing Association to better serve its constituents. Your participation in this survey will help AMA New Orleans board as they plan
Every year, Mintel, the world’s leading Market Intelligence firm, rounds up a global lead of thought leaders, to predict market-moving trends based on current events, legislation, innovations, and more. Since we’re all about staying ahead of the trends, we sent a team of research experts to Mintel’s most recent
Qualitative market research is often aimed at increasing understanding of consumers’ thoughts and feelings toward brands, products, concepts, advertising, social issues and other important topics. Projective techniques are indirect methods used in qualitative research. These techniques allow researchers to tap into consumers’ deep motivations, beliefs, attitudes and values. This is
We’re joining our friends at the Ad Club, PRSA, and IABC for a joint, after-work, holiday mixer. With professionals from Ad Club, PRSA, IABC, and AMA there is a great opportunity to meet, network and talk about the exciting upcoming year in communications with peers in the industry. We’re still working out the
Looking for insight on how to best integrate Social Media & Content Strategy? Check out this webinar on October 23rd from AMA! Description Everybody knows a strong social media presence requires relevant content for users to react to, engage with, and share. However, making this a reality is easier said
Did you miss the Northshore AMA luncheon on January 23, 2013? Best-selling author Colin Shaw shared insights on creating outstanding and memorable customer experiences. Any good customer experience starts with setting a strategy, but what are the key strategic questions you need to ask yourself? Since 2002, Colin Shaw has
AMA Event coming to New Orleans: 2012 SYMPOSIUM FOR THE MARKETING OF HIGHER EDUCATION November 11-14 – at the Sheraton New Orleans Join over 600 Higher Education Marketers from all over the world to discuss cutting edge approaches, new tools and technologies and the hottest trends on the forefront of Higher
AMA Northshore Luncheon POSTPONED DUE TO ILLNESS to 11/15 – What is a “Like” or a Tweet really worth?
POSTPONED TO 11/15 DUE TO ILLNESS! Due to illness, Nick Yaeger of checkd.in has had to postpone his presentation to the AMA this Thursday, October 25th. We have rescheduled his visit for Thursday, November 15th. If you’ve already paid for the luncheon, you can either apply the payment toward the