Data-Driven Content Development

Content marketing is the art of creating and distributing relevant and valuable information to drive more engagement, traffic, leads and closes. Content may include email, blogs, direct mail, visual (e.g. infographics, tables, graphics), conference presentations, webinars, and gated content (e.g. eBooks, case studies, white papers). Typically, the target audience is

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4 Steps to Marketing Yourself with LinkedIn

By Danielle Dayries When you see a powder-blue bird you immediately recognize it as Twitter, when you see a swoosh logo you know that’s Nike, and when you hear a few quick soft tones from your smart device you know you’ve received a Facebook message. This connection is corporate branding.

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Fill Out the AMA New Orleans Survey. Win a Free Luncheon.

As a valued member of the New Orleans marketing community, we invite you to participate in a brief survey that will allow the New Orleans chapter of the American Marketing Association to better serve its constituents. Your participation in this survey will help AMA New Orleans board as they plan

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A Forward Look Into Emerging 2016 Marketing Trends

  Every year, Mintel, the world’s leading Market Intelligence firm, rounds up a global lead of thought leaders, to predict market-moving trends based on current events, legislation, innovations, and more. Since we’re all about staying ahead of the trends, we sent a team of research experts to Mintel’s most recent

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Projective Techniques in Qualitative Market Research

Qualitative market research is often aimed at increasing understanding of consumers’ thoughts and feelings toward brands, products, concepts, advertising, social issues and other important topics. Projective techniques are indirect methods used in qualitative research. These techniques allow researchers to tap into consumers’ deep motivations, beliefs, attitudes and values. This is

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Save the Date: December 4th, 2014 – Communications Holiday Party

We’re joining our friends at the Ad Club, PRSA, and IABC for a joint, after-work, holiday mixer. With professionals from Ad Club, PRSA, IABC, and AMA there is a great opportunity to meet, network and talk about the exciting upcoming year in communications with peers in the industry. We’re still working out the

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