Value-Based Pricing Strategy

One of the main issues faced when releasing a new product or service is how much to charge. There are many different pricing strategies; however, few companies use a pricing strategy that is focused on the customer as opposed to the product or service. Value-based pricing is a pricing strategy

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How To Know An Insight When You See One

The term “insights” is an oft-bandied-about term in marketing circles. As often as the term is used, it is clear that not everyone understands the difference between an insight, a research finding, a data point, and an opinion. In the world of market research, an insight is something that was

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Aligning Big Data with Market Research

Data are constantly generated by multitudes of systems and processes around us. Every digital process and social media exchange contributes to Big Data. Systems, sensors, and mobile devices transmit data that are compiled as Big Data. These data are used by some to describe and predict human behavior and interactions.

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Considering Making the Switch from Agency to In-House?

Determining the next move in your career path is a tough decision especially when changing from agency to in-house communications. While yes it is all PR and based on the same principles, strategies and tactics the daily work style, skill set and environment can be drastically different. Often times the

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