Value-Based Pricing Strategy

One of the main issues faced when releasing a new product or service is how much to charge. There are many different pricing strategies; however, few companies use a pricing strategy that is focused on the customer as opposed to the product or service. Value-based pricing is a pricing strategy

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Projective Techniques in Qualitative Market Research

Qualitative market research is often aimed at increasing understanding of consumers’ thoughts and feelings toward brands, products, concepts, advertising, social issues and other important topics. Projective techniques are indirect methods used in qualitative research. These techniques allow researchers to tap into consumers’ deep motivations, beliefs, attitudes and values. This is

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How To Know An Insight When You See One

The term “insights” is an oft-bandied-about term in marketing circles. As often as the term is used, it is clear that not everyone understands the difference between an insight, a research finding, a data point, and an opinion. In the world of market research, an insight is something that was

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Aligning Big Data with Market Research

Data are constantly generated by multitudes of systems and processes around us. Every digital process and social media exchange contributes to Big Data. Systems, sensors, and mobile devices transmit data that are compiled as Big Data. These data are used by some to describe and predict human behavior and interactions.

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Save the Date: December 4th, 2014 – Communications Holiday Party

We’re joining our friends at the Ad Club, PRSA, and IABC for a joint, after-work, holiday mixer. With professionals from Ad Club, PRSA, IABC, and AMA there is a great opportunity to meet, network and talk about the exciting upcoming year in communications with peers in the industry. We’re still working out the

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