Content marketing is the art of creating and distributing relevant and valuable information to drive more engagement, traffic, leads and closes. Content may include email, blogs, direct mail, visual (e.g. infographics, tables, graphics), conference presentations, webinars, and gated content (e.g. eBooks, case studies, white papers). Typically, the target audience is
By Danielle Dayries When you see a powder-blue bird you immediately recognize it as Twitter, when you see a swoosh logo you know that’s Nike, and when you hear a few quick soft tones from your smart device you know you’ve received a Facebook message. This connection is corporate branding.
As a valued member of the New Orleans marketing community, we invite you to participate in a brief survey that will allow the New Orleans chapter of the American Marketing Association to better serve its constituents. Your participation in this survey will help AMA New Orleans board as they plan
Every year, Mintel, the world’s leading Market Intelligence firm, rounds up a global lead of thought leaders, to predict market-moving trends based on current events, legislation, innovations, and more. Since we’re all about staying ahead of the trends, we sent a team of research experts to Mintel’s most recent
By Sandra Jordan, MNI Targeted Media Knowing your consumers and their habits will be the key to engagement and success in 2016. 56% of consumers say that the most important element of their retail experience is that the information shared with them online is relevant to what they are currently interested
One of the main issues faced when releasing a new product or service is how much to charge. There are many different pricing strategies; however, few companies use a pricing strategy that is focused on the customer as opposed to the product or service. Value-based pricing is a pricing strategy
Qualitative market research is often aimed at increasing understanding of consumers’ thoughts and feelings toward brands, products, concepts, advertising, social issues and other important topics. Projective techniques are indirect methods used in qualitative research. These techniques allow researchers to tap into consumers’ deep motivations, beliefs, attitudes and values. This is
When making a restaurant choice what is often first discussed is the proximity of the restaurant, the time available to dine (a quick bite to eat or a leisurely meal) and the type of cuisine desired. However, there are many other critical drivers of restaurant choice that are at work
The term “insights” is an oft-bandied-about term in marketing circles. As often as the term is used, it is clear that not everyone understands the difference between an insight, a research finding, a data point, and an opinion. In the world of market research, an insight is something that was
Data are constantly generated by multitudes of systems and processes around us. Every digital process and social media exchange contributes to Big Data. Systems, sensors, and mobile devices transmit data that are compiled as Big Data. These data are used by some to describe and predict human behavior and interactions.