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Millennials are reshaping the economy, and in turn, business practices. Companies are recognizing the need to adapt to and understand these changing population trends. Marketing research can be a powerful tool employed by companies in understanding these changes and how they will impact future business success. Born roughly between 1980
Content marketing is the art of creating and distributing relevant and valuable information to drive more engagement, traffic, leads and closes. Content may include email, blogs, direct mail, visual (e.g. infographics, tables, graphics), conference presentations, webinars, and gated content (e.g. eBooks, case studies, white papers). Typically, the target audience is
By Danielle Dayries When you see a powder-blue bird you immediately recognize it as Twitter, when you see a swoosh logo you know that’s Nike, and when you hear a few quick soft tones from your smart device you know you’ve received a Facebook message. This connection is corporate branding.