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  • For Successful Content Marketing, Focus on Authority Over SEO

    Whether or not search engines continue to evolve and incorporate author credibility as a ranking factor, authority and influencer tools enable brand publishers to have even more control over the quality and credibility of their content. Your goal as a marketing or public relations professional is no longer to have

  • Writers Rejoice! Study shows Google rewards those with more to say

    Content marketers, would you like to know the secret to getting in good with Google’s search engine spiders? Come closer and I’ll whisper it in your ear. . . .   Read the full story at the source: http://www.marketingpilgrim.com/2014/11/writers-rejoice-study-shows-google-rewards-those-with-more-to-say.html

  • How to Transform Your LinkedIn Profile Into a Marketing Tool | Social Media Examiner

    LinkedIn is the number-one social network for professionals, but that doesn’t mean you have to treat your profile as a traditional, boring resume. When someone puts up a profile without giving any thought to it, it’s likely to end up as a big mess. These generic profiles have muddled marketing